We build growth by subtraction — Not Multiplication.
Fractional AI CTO services and custom AI software that take busywork off your plate, fix bottlenecks, and put the right people in the right roles. Engagement starts at $80,000 MXN with first measurable results in around three weeks.
You've built something real. Now it's plateaued because the next level requires systems your team can't build alone. That's the gap I fill.
If you're a $1M–$10M business owner in Quintana Roo, Yucatán, or anywhere in Mexico, here's what your week actually looks like.
Monday morning, your phone buzzes before 7am. Three customers DMing in WhatsApp. Two suppliers asking for confirmations. Your team needs schedules approved. The accountant wants invoices. You haven't even had coffee.
By Friday, you've spent 40+ hours doing work that isn't building your business — it's just keeping it from falling apart. Customer service, scheduling, follow-ups, manual data entry, repeating the same answers fifteen times a day.
Meanwhile, the things that actually matter — strategy, growth, your family — get the leftovers. The energy you have left at 9pm. The weekends you said you'd take but never do.
Most owners assume this is just what running a business in Mexico costs. It isn't. It's what running a business without a system costs.
Three businesses in Playa del Carmen, Tulum, and Cancún already replaced this chaos with systems that run themselves. You could be the fourth. Or you could keep paying the cost — in hours, in revenue, in the relationships you're not present for.
Right now, fewer than 5% of Mexican businesses in the $1M–$10M range have AI systems running their operations. The other 95% are still doing it the old way — manually, by spreadsheet, on email, in WhatsApp groups that nobody fully reads.
That gap is the opportunity. The businesses that build AI-powered operations in the next 12 to 18 months will compound that advantage for the rest of the decade. The ones that wait will spend the next five years catching up to systems their competitors already have.
This isn't theory. We've seen it happen with every previous technology shift — the internet, e-commerce, social media. The first wave of adopters captured most of the available market. The second wave fought over scraps.
From Mexico City to Mérida to the Riviera Maya, the businesses building AI-powered operations now will define the next decade in their markets. Your competitors aren't there yet. They will be — but probably not this year.
The question isn't whether AI will run Mexican businesses. It's who builds the system first: you, or the business you're competing against.
Not faster. Not cheaper. Different. A business that runs while you sleep, while you're with your family, while you're growing the next thing. This is what we build.
WhatsApp answered. SAT compliant. Opportunities found. Social media posted. Schedule managed. Pulse measured. Every one of these used to be your job. Now it's the system's.
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AI handles the routine. You focus on the rest.
Click any industry to see what you're missing.
23 tourists searched for your food in the last hour. Your Google listing hadn't been updated in 6 months. AI updated it, added your new menu photos, and pushed you to #3 in local results.
8 cancellations hit your calendar this week. AI automatically offered those slots to your waitlist within 30 seconds. 5 rebooked. Zero staff time.
Semana Santa demand spikes 340% in 3 weeks. Your competitors haven't adjusted pricing. AI raised your nightly rate from $2,800 to $4,200 before the surge hit.
Flight arrivals at CUN jump 40% on Fridays. AI pre-scheduled 6 drivers and sent pickup offers to 12 incoming guests who booked nearby hotels. Before they even landed.
3 expats in your area searched for your exact service today. Your competitor's profile appeared first because their listing was optimized. AI sent yours to the top. Before you even woke up.
The same architecture that replaces your manual operations also runs your sales funnels, your lead nurturing, your CRM automation, and your customer follow-ups. AI doesn't care whether the bottleneck is a WhatsApp message, a sales lead, or an investor inquiry — the system handles all of it the same way.
Three months in, the conversation usually shifts from "how do we automate operations?" to "what else can this run?" That's when the real compounding starts.
Tulumi is based in Playa del Carmen and works with established businesses in Mexico and beyond. The architecture is portable — these engagements span operations transformation, knowledge-work team augmentation, and sales infrastructure.
Different industries. Different scales. Different functions. The same architecture: AI replacing the team workload that was bottlenecking growth.
Every Tulumi engagement ships with the same artifacts — built around your business, your stack, your team. Below are BetterBone's, as the worked example.
Senior technical leadership. AI architecture. System design and implementation. Integrations between your existing tools. Custom dashboards and automation. Ongoing CTO-level guidance, strategy, and architectural ownership.
Ad campaign management. Paid media buying. Content marketing operations. Sales team management. Most of my clients have those handled by separate partners. If you don't, I can recommend trusted ones.
From engagement start to your first measurable wins in around three weeks. Then we keep building. Same architecture proven across BetterBone, Surf Lakes Global, and GHLM. Different surface. Your business, transformed.
Show me the math for my business →30-minute scoping call. We'll calculate what your business is paying for being its own system. Free.
Based in Playa del Carmen, Nick has built AI-powered operations systems for businesses across Mexico, including BetterBone's $6M wholesale operation, Casa Serena's luxury transfer system in Tulum, and Supreme Riviera Transfers. Previously founded Harp Media (AI automation for home service businesses) and operates La Onda VIP (event discovery platform for Riviera Maya). Bilingual, embedded in the Mexican market, and focused exclusively on shipping systems that work.
View on LinkedIn →Whatever happens to our relationship, the system you built with us is yours forever. The code, the dashboards, the integrations, the documentation — you own all of it. If you ever decide to part ways, you walk away with everything we built together. No vendor lock-in. No proprietary cage. Your business, your system, your call.
Same architecture works for restaurant chains with 200+ orders/day, hotel groups managing direct bookings, clinics processing patient intake, transfer companies juggling reservations across 3 platforms. The surface changes. The math doesn't.
Show me the math for my business →
